The Opportunity

The Mildura-Wentworth region is ready to shine.

Internationally renowned artist Bruce Munro is creating Light/State: two awe-inspiring light installations that reflect the unique environment and culture of this thriving border region.

His immersive works of art will draw visitors from across the country and the world and generate significant returns for the region and its stakeholders for years to come.

Mildura Regional Development (MRD) is seeking Expressions of Interest from partners, investors and operators to help deliver this illuminating experience.

The Experience

From the mighty Murray River to the desert and dust of Australia’s Red Centre.
From the dawn of Australia’s creation to its contemporary urban culture.

Two world-class light installations created by artist Bruce Munro will spotlight the captivating history, landscape and stories of the Mildura-Wentworth region from Spring 2023.

The site-specific installations will connect communities and inspire visitors to reflect, engage and interact with two stunning and distinctive environments.

Light/State has the potential to increase new overnight visitation to the region by more than 20%, based on similar works of scale by the artist across the globe.

The Mildura-Wentworth region’s visitor economy is projected to grow by more than $100-130M annually with significant flow-on benefits to local employment, development, accommodation, and hospitality and retail sectors.

Light/State will also significantly lift Mildura-Wentworth’s profile as a region to live, work and invest.

Light/State acknowledges Aruga for its concept name development and creative direction.

Investors

Public and private investors seeking an exciting opportunity that will deliver strong financial returns on their investment as well as economic benefits to the region.

Operators

Operators across the events, tourism and attractions industry including, but not limited to, event and show operations, food and beverage, transport and logistics, technology and support services and accommodation providers.

Stakeholders

Interested members of the tourism, government and attractions sectors who can provide input, expertise and advocacy for the project and the region where appropriate.

Application

Register your Expression of Interest (EOI)